Est. 1933
Our Story
Over 90 years of burgers, community, and tradition in the heart of Big Rapids.
When Schuberg's opened its doors in 1933, Big Rapids was a different place — but some things never change. The need for good food, cold drinks, and a place to belong has kept people walking through this door for over nine decades.
From the regulars who've been coming since the 1950s to the Ferris State freshmen discovering it for the first time, Schuberg's has always been more than a bar and grill. It's a piece of this town's identity.
Timeline
Schuberg's opens its doors
In the heart of the Great Depression, Schuberg's Bar & Grill opened at 109 North Michigan Avenue in Big Rapids, Michigan. From day one, it was a place where the community could gather, eat well, and feel at home.
A wartime gathering place
Through World War II, Schuberg's became a cornerstone of Big Rapids life — a place of comfort and community during uncertain times. Regulars would gather to share news and support one another.
The burger legend grows
As post-war America fell in love with the burger, Schuberg's perfected theirs. Word spread across campus and town — if you wanted a real burger in Big Rapids, there was only one place to go.
Ferris State tradition
Generation after generation of Ferris State students made Schuberg's their second home. Game days, graduations, first dates — the bar became woven into the fabric of university life.
A new era, same soul
New ownership, new energy — but the same recipes, the same address, and the same unwavering commitment to great food and a welcoming atmosphere that has defined Schuberg's for decades.
Official Burger of Ferris State Athletics
Schuberg's proudly holds the title of Official Burger of Ferris State Athletics — a recognition of a bond between the bar and the university that has been built over 90+ years. Burgers: it's what we do.
Through the Years
From the Archives
Replace these with Schuberg's actual vintage photos from their existing site.